Love, Yu Bridal was launched in Singapore in 2009, following the success of cocktail and evening dresses label Yu in 2006, by designer Ee-Lyn Tang. Since it's launch, Love, Yu has received generous press and reviews from magazines such as Syle Weddings Singapore, US Brides, and on New York CNBC Talk Show "Squawk Box" to name a few

The innate charm of Love, Yu gowns lies within its classic understated pieces with modern silhouettes. Love, Yu's signature style of elegant ruching, fine draping and small details on its gowns is perfect for the modern, sophisticated bride.

Designer Ee-lyn Tang is a former banker turned fashion entrepreneur who pursued her passion at Parsons School of Design in New York and further honed her skills through various fashion stints in New York and Singapore. She then embarked on her dream in 2006 and started her label Yu and Love, Yu.